AI-Enabled Digital Marketing & Analytics Course

Overview

What you'll learn

• Understand digital marketing channels, campaign objectives and target audiences.
• Research keywords and apply SEO fundamentals to improve website content and search visibility.
• Plan social media content and create a consistent content calendar for a brand or business.
• Use AI tools to brainstorm content ideas, draft marketing copy and support campaign planning.
• Understand the fundamentals of Google Ads, paid campaigns and audience targeting.
• Explore email marketing, customer communication and lead nurturing.
• Read website traffic and campaign performance data using digital analytics concepts.
• Prepare a basic campaign plan with objectives, channels, content ideas and performance measures.

Tools you'll use

• Canva
• ChatGPT
• Google Ads
• Google Analytics 4
• Google Business Profile
• Google Keyword Planner
• Google Search Console
• Google Trends
• Looker Studio
• Mailchimp
• Meta Business Suite
• Microsoft Excel

Modules & topics

9 modules

1 Digital Marketing Fundamentals

Understand digital marketing channels, target audiences, customer journeys and campaign objectives. Explore how businesses use online marketing to reach customers and build brand awareness.

2 SEO and Keyword Research

Learn search engine optimisation (SEO), keyword research, search intent, on-page SEO and basic local SEO. Discover how relevant website content can support search visibility.

3 AI-Assisted Content Marketing

Explore content marketing for websites, blogs, email and social media. Use AI tools to brainstorm ideas and prepare draft content, then review and edit it for accuracy and audience relevance.

4 Social Media Marketing

Learn social media marketing fundamentals, platform selection, content planning, captions, calls to action and content calendars. Understand basic engagement and performance metrics.

5 Digital Advertising

Explore online advertising fundamentals, including Google Ads concepts, campaign objectives, audience targeting, keyword-based ads, budget planning and basic performance measures.

6 Email Marketing and Lead Nurturing

Learn email marketing basics, audience lists, subject lines, campaign planning and customer communication. Understand how email can support lead nurturing and ongoing engagement.

7 Email Marketing and Lead Nurturing

Learn email marketing basics, audience lists, subject lines, campaign planning and customer communication. Understand how email can support lead nurturing and ongoing engagement.

8 Digital Analytics and Reporting

Understand website analytics, traffic sources, engagement, conversions and campaign KPIs. Learn how tools such as Google Analytics and Search Console can support basic digital marketing reports.

9 Integrated Digital Marketing Campaign Project

Apply SEO, social media, content marketing, email and advertising concepts to plan a sample digital marketing campaign. Define its audience, objectives, channels and performance measures.

Benefits

• Plan digital marketing activities around a clear audience, objective and customer journey.
• Practise keyword research and basic SEO techniques for website content and search visibility.
• Create a social media content calendar with post ideas, captions and calls to action.
• Use AI tools to support content brainstorming and first drafts, then review and edit the output before publishing.
• Understand basic paid campaign concepts, including audience selection, budget planning and performance measures.
• Read key website and campaign metrics to understand traffic, engagement and conversions.
• ply course concepts to plan a digital marketing campaign for a small business, service or personal brand.

Who this course is for

• Students who want to explore digital marketing and analytics as a career.
• Beginners with basic computer and internet skills who want structured training in digital marketing.
• Small business owners who want to understand SEO, social media and online promotion for their business.
• Aspiring social media or content marketing assistants who want to learn content planning and campaign basics.
• Learners interested in using AI tools to support marketing research, content ideation and campaign planning.
• Working professionals who want to build or refresh their foundational digital marketing skills.
• Freelancers and creators who want to understand how to plan and measure online marketing activities.

Where it can lead

• Digital Marketing AssistantAssist with campaign coordination, content publishing and basic performance reporting.
• Social Media ExecutiveHelp plan social media content, schedule posts and support audience engagement.
• SEO AssistantSupport keyword research, website content optimisation and basic SEO checks.
• Content Marketing AssistantAssist in planning and preparing content for websites, social media and email campaigns.
• PPC Campaign AssistantSupport paid campaign setup, keyword organisation and performance monitoring.
• Digital Marketing Analyst TraineeHelp organise website and campaign data and prepare basic performance reports.
• Email Marketing AssistantAssist with email campaign preparation, scheduling and results review.

Frequently asked questions

Who can join the AI-Enabled Digital Marketing & Analytics course?

This course is suitable for students, aspiring digital marketers, business owners and anyone who wants to learn practical digital marketing and analytics skills. Basic computer and internet knowledge is helpful.

How long is the course?

The course duration is four months. Please contact DICEST Education to confirm the current batch schedule.

What will I learn in this course?

You will learn digital marketing fundamentals, SEO and keyword research, social media marketing, content marketing, email marketing, paid advertising concepts and digital analytics.

How are AI tools used in the course?

AI tools may be used to support content ideation, draft preparation, campaign planning and research. Learners will also practise reviewing and editing AI-generated content for accuracy, relevance and brand suitability.

Do I need prior digital marketing experience?

Prior experience is not essential, but basic computer and internet skills are recommended. Contact the institute to check whether a particular batch has additional requirements.

Is this course focused on practical learning?

The course is designed to connect digital marketing concepts with practical activities, such as planning content, exploring campaign tools and understanding performance metrics.

Will I receive a certificate?

Certificate eligibility and the issuing organisation depend on the approved course and batch. Please confirm the certification details with DICEST Education before enrolment.

Does the course guarantee a job or placement?

No. The course develops relevant skills, but employment or placement is not guaranteed. Job outcomes depend on individual performance, experience and employer requirements.

What career roles can this course help me prepare for?

The skills may be relevant to entry-level roles such as Digital Marketing Assistant, Social Media Executive, SEO Assistant, Content Marketing Assistant or Digital Marketing Analyst Trainee. Actual job requirements vary by employer.

How can I find out about fees and upcoming batches?

Please contact DICEST Education directly for current fees, batch dates, class timings and enrolment details.