AI-Powered Digital Marketing & Website Design

Overview

What you'll learn

• Understand digital marketing channels, target audiences and campaign objectives.
• Conduct keyword research and apply on-page SEO and basic local SEO.
• Plan social media content, captions, calls to action and content calendars.
• Use AI tools to support marketing research, content ideation and draft preparation.
• Understand Google Ads fundamentals, audience targeting and campaign metrics.
• Create website pages using the website design tools taught in the course.
• Understand responsive layouts, navigation, forms, images and basic user experience.
• Review website traffic and campaign performance using basic analytics.
• Plan a sample website and digital marketing campaign for a business or personal brand.

Tools you'll use

• Canva
• ChatGPT or another AI assistant
• Google Ads
• Google Analytics 4
• Google Keyword Planner
• Google Search Console
• Google Sheets or Microsoft Excel
• Google Trends
• HTML, CSS and JavaScript
• Meta Business Suite
• WordPress

Modules & topics

9 modules

1 Digital Marketing Fundamentals

Learn digital marketing channels, target audiences, customer journeys and campaign objectives. Explore how businesses use online marketing to reach customers.

2 SEO and Keyword Research

Learn search engine optimisation, keyword research, search intent, on-page SEO and basic local SEO. Understand how website content can support search visibility.

3 AI-Assisted Content Marketing

Explore content marketing for websites, blogs, email and social media. Use AI tools for brainstorming and draft preparation, then review and edit content for accuracy and relevance.

4 Social Media Marketing

Learn social media platform selection, content planning, captions, calls to action, content calendars and basic engagement metrics.

5 Digital Advertising and Google Ads

Explore online advertising fundamentals, campaign objectives, audience targeting, keyword-based ads, budget planning and basic performance measures.

6 Website Planning and User Experience

Learn how to plan website pages, navigation, content structure and calls to action. Explore basic usability and responsive design principles.

7 Website Design and Development

Create website pages using the tools included in the course. Practise page layouts, images, forms, navigation and responsive design. Add coding topics only if they are part of the actual syllabus.

8 Digital Analytics and Website Performance

Understand website traffic, traffic sources, engagement, conversions and campaign KPIs. Learn how analytics tools can support basic website and marketing reports.

9 Integrated Website and Marketing Project

Plan a sample website and digital marketing campaign for a business, service or personal brand. Present its target audience, website structure, marketing channels and performance measures.

Benefits

• Plan digital marketing activities around a target audience and campaign objective.
• Practise keyword research and basic SEO for website pages.
• Create a content calendar for social media and website content.
• Use AI tools to support content ideation and marketing research.
• Build or update website pages using the tools covered in class.
• Understand basic website traffic and digital campaign metrics.
• Apply course concepts to a sample website and marketing project.

Who this course is for

• Students exploring digital marketing and website design.
• Beginners with basic computer and internet skills.
• Small business owners who want to understand online promotion and website basics.
• Aspiring social media, SEO or content marketing assistants.
• Learners interested in using AI tools for marketing tasks.
• Freelancers and creators who want to build foundational web and marketing skills.

Where it can lead

• Digital Marketing AssistantSupport campaign coordination, content publishing and basic reporting.
• Social Media ExecutiveHelp plan social media content and support audience engagement.
• SEO AssistantAssist with keyword research and basic website content optimisation.
• Website Design AssistantSupport website page updates and basic layout tasks using the tools taught.
• Content Marketing AssistantHelp prepare and organise website, email and social media content.
• Digital Marketing TraineeAssist with campaign planning, online research and performance tracking.
• Freelance Website and Marketing AssistantSupport small businesses with basic website and digital marketing tasks.

Frequently asked questions

Who can join this course?

This course is suitable for students, aspiring digital marketers, business owners and learners interested in website design. Basic computer and internet skills are helpful.

Who can join this course?

This course is suitable for students, aspiring digital marketers, business owners and learners interested in website design. Basic computer and internet skills are helpful.

How long is the course?

The course duration is six months. Please contact DICEST Education for current batch timings.

Do I need previous experience?

Prior experience is not essential, though basic computer skills are recommended. Please confirm any batch-specific requirements with the institute.

Will I learn website coding?

The course covers the website design tools and topics included in the published syllabus. Please contact DICEST Education to confirm whether coding is included in your batch.

How are AI tools used in the course?

AI tools may support research, content ideation, draft preparation and campaign planning. Learners should review AI-generated output for accuracy and suitability.

Does the course guarantee a job?

No. The course develops relevant skills, but employment or placement is not guaranteed. Outcomes depend on individual skills, experience and employer requirements.

Which certificate will I receive?

Certificate details depend on the approved course and batch. Please confirm the issuing organisation and eligibility requirements with DICEST Education before enrolment.